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This web site offers you the opportunity to create a customized online experience as you explore our products, guided by the interests and preferences you choose to share. As described in this Internet Privacy Policy ("policy"), we are committed to properly using and safeguarding the privacy of all personally identifiable information ("personal information") that is collected from you when you visit and use this web site. In particular, the policy identifies the personal information that may be collected from you through our web sites, how it is used and with whom it may be shared, the choices available to you regarding its collection, use and distribution, the security procedures in place on our web sites and how you can change or correct inaccuracies in the personal information you provide on our web sites.

Our policy may be summarized as follows:
We do not collect personal information on our web sites without your knowledge and your voluntary action of providing the requested information while online.

We will use the personal information you provide on our web sites to:
1. Create your user profile at your request and customize your online experience according to your chosen interests and preferences.
2. Process and record your requested online transactions, such as:
    Placing an order for products.
    Signing up to receive catalogs.
    Contacting us with your questions or comments.
3. We my send you by e-mail, news, special offers and promotions regarding products and services offered by us, as part of your user profile, if you request to receive such information.
4. Occasionally solicit your opinion through online surveys.

We will not share, transfer or sell personal information you provide on our web sites outside of our organization without your consent, unless legally required, as part of a business transfer or if done on an anonymous, aggregated basis for statistical purposes.

You may view, correct or remove personal information associated with your user profile (including changing your election to receive e-mail communications).

Privacy Policy:
We will take commercially reasonable steps to protect the security of personal information collected on our web sites.

As used in this policy, the term "we," "us," and "our" refers to Little Switzerland.

By visiting our web site, you are accepting the practices described in this policy. Your visit to our web site and any dispute over privacy is subject to this policy and our Terms and Conditions ("conditions"), including limitations on damages and application of the law of the United States Virgin Islands. Just as our business changes constantly, this policy and the conditions may also change. As our policy is dated, please check our web site frequently to see recent changes. If you have any questions or concerns about privacy on our web sites, please send us a detailed e-mail to [email protected]

The preceding language summarizes Internet data collection procedures on our web sites. Additional detail about our policy is also available because we want you to make an informed decision about the extent of your use of our web site and the personal information you choose to provide while online. The remainder of the policy describes in detail our practices regarding the handling of personal information on our web site.

Legal / Privacy Statement:
We want you to get the most out of this site and to trust that we make every effort to protect your confidentiality. Personal information is either requested or required on many areas of this site, to verify your identity and ensure that you qualify to use particular sections of the site. The amount and type of information received depends on how you use this site. The information may be stored and used in order to enhance your experience. Please take a few minutes to read our complete privacy statement so you can understand how information is used and the specific measures we take to protect your personal information. This page describes the policies of our company regarding any information we receive about you, while visiting this site.

Privacy Statement Revisions:
A revised privacy statement will only apply to data collected subsequent to its effective date on this version of the web site. Any revisions will be posted at least 7 days prior to its effective date. New versions of this web site may have a new privacy statement effective with its launch.

Normal Website Usage
The only data we collect and store during normal website usage is typical web server log data. Examples of this type of data are: the name of your Internet service provider, the site that referred you to us, any pages you request, and the time and date of those requests etc. We use this information to generate statistics and measure site activity to benefit users of this site. This same information may be shared with third parties in order to provide these services or to analyze, store, or aggregate the information. It may also be shared with other third parties, working with us to improve our services or this website.

Collection of Personally Identifiable Information:
There are instances where we request personally identifiable information to provide site visitors with a service. This information, such as name, mailing/shipping address, email address, payment related information and type of request, is collected and stored in a manner appropriate to the nature of the request to fulfill your needs. This information may also be provided to our agencies for use on our behalf in accordance with our proscribed privacy statement. However, it is never provided or sold to any other company for that company's independent use. During the course of your visit, you may move to other websites, including the sites designed specifically intended to provide more information about other products and services. In addition, this site may provide links to third party sites not controlled by Little Switzerland. It is recommended that you check the specific privacy statements of any site before providing any personally identifiable information.

To use our Digital catalog, we also require a certain amount of personally identifying information. That information may be in the form of a name, shipping/billing address, payment information or other personally identifiable information. We use this information to verify that you are an authorized purchaser for whom this site was constructed or meet the criteria required to process your request. We may also use this information to enhance our understanding of you and improve our services.

Electronic Mail Containing Personal Information:
Website users may decide to send personally identifying information via email. We will use this information for the purpose identified in the email message and to enhance our understanding of you in order to improve our services to you.

Copyright Notice:
All rights reserved. All text, images, graphics, animation, videos, music, sounds, and other materials on this website ("site") are subject to the copyrights and other intellectual property rights of Little Switzerland. Little Switzerland either owns or has been granted permission to the copyrights in the selection, coordination, and arrangement of the materials on this site. These materials may not be copied for commercial use or distribution, nor may these materials be modified or re-posted to other sites.

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Privacy Notice and Cookies Policy of are sole applicable.